Abstract
Purpose - The purpose of this paper is to examine the relationship between financial socialization, financial knowledge, and financial satisfaction with financial behavior as a mediator.
Design/methodology/approach – The research used descriptive and causal-comparative research design. A questionnaire-based survey was used to collect data from 319 individuals living in the city of Lalitpur district of Kathmandu Valley, Nepal. To test the research hypotheses, the bootstrap re-sampling method was applied using Hayes’s SPSS multiple-mediator PROCESS macro.
Findings – The results indicate that financial knowledge, attitude and management have a significant relationship with financial satisfaction. However, financial socialization has no significant relationship with financial satisfaction. Study also found financial behavior to play as mediating role in between predictors of financial satisfaction and financial satisfaction.
Conclusion – Greater financial satisfaction is a result of having a positive attitude towards financial as well as having adequate financial knowledge and using efficient financial management techniques. The way that people manage their finances budgeting, saving and investing is a major factor in determining how satisfied they are with their overall financial situation.
Implications - The insights from the paper suggest that tailored financial education programs and inclusive services can significantly enhance overall well-being. By leveraging personalized marketing and fostering open communication about money or wealth, stakeholders can empower individuals to make informed decisions and achieve greater financial security and satisfaction.
Originality/value - This study stands out as one of the few studies to examine relationship between predictors of financial satisfaction and financial satisfaction where financial behavior is mediator.
Keywords: Financial behavior, Financial knowledge, Financial satisfaction, Financial socialization

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